Your life insurance rate is set by risk — how likely the company is to pay out, and when. Age and health matter most, but several surprising factors quietly move your price too.
Here are seven that catch people off guard, plus what lowers your cost.
1. Your hobbies
Risky hobbies raise rates. Think scuba diving, rock climbing, or private flying.
Insurers see them as added risk, so they may charge more. Be honest — but shop around, since carriers price hobbies differently.
2. Your job
Some jobs carry more danger than others. Roofers, pilots, and offshore workers can pay higher premiums.
A desk job usually earns a lower rate.
3. Your driving record
A history of speeding tickets or a DUI signals risk. That can raise your premium — sometimes a lot.
4. Tobacco and vaping
Smokers often pay two to three times more than non-smokers. Vaping usually counts as tobacco too.
Quit for 12 months and many carriers will re-rate you as a non-smoker.
5. Your weight and health numbers
Blood pressure, cholesterol, and body weight all factor in. A medical exam for life insurance often checks these.
Prefer to skip the needle? Some policies offer no-exam options, though they may cost a little more.
6. Family medical history
A history of heart disease or cancer in your immediate family can affect your rate — even if you're healthy today.
7. Coverage amount and term length
More coverage and longer terms cost more. A 30-year term is pricier than a 10-year term for the same amount.
What lowers your life insurance cost?
Good news — you have more control than you think.
- Buy young. Rates rise every year you wait.
- Improve your health. Quit smoking, lose weight, manage blood pressure.
- Right-size your policy. Don't over-buy coverage you don't need.
- Compare carriers. The same person can get very different quotes.
Even high-risk life insurance shoppers can find fair rates — the key is comparing companies that specialize in your situation.
Curious what you'd actually pay? Compare quotes from 20+ carriers in minutes and find the one that rates your profile the friendliest.